Privacy Policy
A note from Briar
I am very privacy conscious and I respect yours. I wouldn’t want to do anything with your personal information that I wouldn't be happy being done with mine. There is a lot of legal jargon and information below, but this is all there to outline in as much detail as possible for you as possible to cover all our bases. This sort of thing inherently comes from hosting our website and sales transactions on an external platform like Squarespace or Shopify. Certain personal information needs to be collected in order to carry out transactions, but I will not use it abuse it and I’m not planning anything sneaky – I’d rather focus on creating products and designs for you all.
1. WHAT DOES THIS PRIVACY POLICY COVER?
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from briarlloyd.com (the “Site”). It also explains how to access and update your personal information, and where to go for further information.
This Site and the products and services are provided by Pattern System Made Limited (PSM) (‘we’, ‘us’ or ‘our’).
When you provide us with personal information, we respect your privacy. We will never sell, distribute or pass on your personal information to anyone else except as set out in this Privacy Policy to provide you with our products and services.
2. WHAT PERSONAL INFORMATION DO WE COLLECT?
We collect and use personal information from customers, users or visitors of the Site, social media channels, products or services. The type of personal information that we collect and use depends on the type of dealings that you have with us and can include your name, address, telephone number, email address, postal or delivery address, payment information (such as credit card details), proof of identity information and documents, and information about the products and services you have ordered or enquired about.
When you submit your personal information to us, or by using, browsing or accessing our Site or social media channels, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card details), email address, phone number, and the product and services you have ordered. We refer to this information as “Order Information.”
Additionally we may collect personal Information about you through social media or other online channels, when you contact us with a query or request information about our products and services, complete any forms or agreements for our products and services, when you participate in competitions, promotions, events, surveys or questionnaires either from us or third parties or publicly available sources of information (including, but not limited to, social media sites).
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
3. FOR WHAT PURPOSES DO WE USE YOUR PERSONAL INFORMATION?
We use your Personal Information for the purposes for which the information is collected. The Personal Information that we collect is generally used to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
If you provide your Personal Information to us, whether via one of our websites or social media channels, through any of our promotions or competitions, or otherwise, the information you provide may be used by us to create and deliver to you direct mail, emails, SMS, surveys or invitations to attend customer research or discussion groups or other communications containing product, services and event information, tips, promotions or competitions. If you prefer not to receive such communications, see section 5 below.
We may also contact you to respond to product questions or concerns that you may express. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that we offer our customers.
4. SHARING YOUR PERSONAL INFORMATION
Service Providers
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Squarespace to power our online store--you can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy
We also retain other companies and individuals to perform functions consistent with our Privacy Policy including customer support, internet and website service providers, fulfilment companies (companies that deliver your product and coordinate mailings), cloud based storage providers, marketing and research agencies, financial and credit card institutions, and our advisors. Such third parties will only be provided access to Personal Information to perform their functions.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Compliance with laws and fraud protection
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We may also exchange information, including Personal Information, with other companies and organisations for credit fraud protection and risk reduction. This may occur in several instances, including when your bank or other financial institution requests proof of authorisation of a payment.
5. COMMUNICATIONS & MARKETING
If you have provided your express or implied consent to receive such communications from us, you may receive offers that are tailored towards your preferences based on your use of our services, your purchase history, your participation in promotions, surveys, your use of the Site, apps and other digital channels as well as other data that you have provided to us.
We may send this information by mail, email, SMS, telephone, on or via social media or other online channels (including by customising online content advertised or displayed on our Site or social media channels).
We may send you service or product updates and notifications without your advance consent only where you are an existing user or customer and such updates and/or notifications are necessary for the proper functioning of the services and products that you use.
If you do not wish to receive direct marketing communications or offers from us you can opt out at any time by (a) using the unsubscribe facility that we include in our commercial electronic messages (i.e. email or SMS); or (b) Contacting us via the details provided in section 11 below.
You can opt out of targeted advertising by using the following common links:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
6. DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We take all reasonable steps to ensure that all Personal Information we hold is accurate, however, it is your responsibility to ensure that the information you provide us is accurate and that you advise us of any changes to your details. You may contact us at any time and ask for its correction if you feel that the Personal Information we have about you is inaccurate or incomplete. Alternatively, you can visit the Site and update your account information.
If we determine that Personal Information is no longer needed for any purpose, we will take reasonable steps to destroy or permanently de-identify that Personal Information, unless we are required by law, or a court or tribunal to retain the information.
7. PROTECTING PERSONAL INFORMATION
We maintain reasonable safeguards to protect against unauthorised disclosure, use, alteration or destruction of the Personal Information you provide us.
Despite our reasonable steps, we are unable to ensure or warrant the security of any Personal Information transmitted to us. Accordingly, all Personal Information disclosed by you to us is at your own risk and we are not liable for any unauthorised access to the Personal Information.
8. EUROPEAN RESIDENT RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
9. DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
10. CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. If we change our Privacy Policy, we will post the revised copy on this webpage.
11. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at briarlloyd@briarlloyd.com